Each time I tell people the name of our business, I have to explain why we chose to call ourselves Nameless Performance. It’s quite simple really – it exemplifies our business model and our sense of humor.
As eBay and the internet provide a flood of overseas products into enthusiast hands, paired with little to no customer service, customer involvement or qualification, it became evident to us that a radical alternative was necessary. As enthusiasts of pretty much everything mechanical, we have had very few experiences with manufacturers that were as personal and connected as we would prefer. So we decided to make that company a reality. When discussing what to call this company, it was evident that using our names or some pairing of hyperbole and motorsports catch phrases was not going to convey anything about us or our customers or why we do what we do. So why not put out a name that begs a question.
Sure, our name is a sardonic poke-in-the-eye at the no name flood of go-fast parts and $400 turbo kits that are for sale everywhere but nobody ever seems to be running. It’s also a road sign to what drives the company – the company is made up of not just us, but the names and faces of all of our customers, vendors and associates who participate in the development process and drive us to make the best parts possible for their vehicles.
In stark contrast to the other guys, we’re a proud and self proclaimed home shop industry. Our facilities are on the property of one of the owners in a 36×48 two story pole building. Our two machine shops are a stones throw away in similar circumstances – in a garage and in a home workshop. That’s who we are. We’ve realized that we don’t need to pay rent in some oversized cubicle farm of a business park in order to do what we want and succeed at making products that our customers want.
“From start to finish we intend to include our customers as an integral part of the process.“
Our goal is not only to make our design, validation and qualification process an open book, but to also equip our customers with the tools to contribute and participate in these activities. We intend to bring our customers right into the shop (whether at design events, video webcasts or forum discussions), into the heart of our business. From start to finish we intend to include our customers as an integral part of the process. Every other Tuesday night we try to host and open house where we work on an in-house project or two, help a few friends with installs, and talk shop.
It’s obvious to us that any enthusiast worth their salt isn’t satiated by bolt on products for long – in no time we all want to start doing it our own way. For this reason, it’s our intention at Nameless to provide not only performance parts, but a variety of fabrication tooling and automation systems for other shops. A major reason why we are so interested in building tools and automation systems is because we always love to find the right tools for the job. When we find something remarkable, we share it are always willing to put in some extra effort to demonstrate what we’ve learned even if it is outside the scope of our product line. We hope that you’ll be pleasantly surprised at what a performance parts manufacturer can be when it involves customers at every step of the way.
You say you’re not a fabricator, you just want to buy an exhaust for your Subaru? That’s fine. We’ll sell you one of those too, but keep visiting our blog and we’ll show you a lot of tricks for developing your own parts for your car. Curious about the differences between MIG and TIG welding? Want to know why we do things the way we do? We’ll explain that in detail too and give you as much brain food as you can handle.
We love to learn and conversely, we love to teach. At the core of every enthusiast there’s a hunger for understanding why things operate the way they do. And truly, what better way is there to teach our customers than to involve them in the design process.
So, Join Us….bookmark our blog while we get the wheels to our business turning right out in the open. Follow us on Twitter & Facebook by clicking on the links in the upper right hand corner of our blog.
Nameless Performance, Inc.